California Arts Council

State of California

California Imagination PSA released on Arts Council Website
See the collective project from over 250 California artists and organizations

Published: 05-15-2008



The California Arts Council released the California Imagination public-service announcement (PSA) on its website and through YouTube at 11:00 am on Thursday, May 15, 2008. The photography animated stop-motion PSA illustrates the vast creativity in California through the building of a temporary art installation by artist Jillian Kogan, an installation that resembles the California Bear Flag.

"The California Imagination project is a great way to show off the creativity of California and the arts in our state," said Muriel Johnson, Director of the California Arts Council. "The arts--nonprofit and commercial alike--are incredibly important to the state's economy, communities, and education."

Hundreds of artists, educators, performers, organizations, creative professionals and ordinary Californians who value the arts and creativity in the state sent in over 250 items or images for the PSA. Working at the Armory for the Arts in Pasadena, Kogan utilized these items and materials to create a temporary installation that resembles the Bear Flag. The PSA shows the construction of the California Imagination installation and features the song "Pipeline" by The Ventures, a band that pioneered the distinctly California "surf guitar" sound.

"Working with the California Arts Council on the California Imagination installation was a wonderful experience," said Kogan. "Culling from so many cultural organizations was the most productive way to creatively unite the statewide artistic diversity that makes California so rich and unique."

The PSA represents a unique partnership between the California Arts Council staff, the various artists and arts organizations in California, and visual artist Kogan. The images and objects in the California Imagination installation are as varied as the arts and artists in the state. Samples include:

    * a quill from the L.A. Shakespeare Festival;
    * a cloisonne and wood box with a trout motif from Mono Council for the Arts and its upcoming public-art exhibit Trail of the Trout;
    * 35mm camera used by inner-city youth to learn photography through Venice Arts;
    * a found-object sculpture of three paint brushes from Spirit in the Arts in Sacramento from their after-school program;
    * artwork by Dawn Whitaker -- a mother of five who teaches visual arts for no pay to elementary age students -- created for her husband, who's serving multiple tours of duty in Iraq;
    * a copy of the Hollywood Chamber of Commerce's "Hollywood Walk of Fame" star;
    * an authentic California Indian basket representing the priceless collection from the California Department of Parks and Recreation;
    * ruby slippers from the California Musical Theatre's Music Circus production of The Wizard of Oz (the 1939 movie was also filmed in Culver City, California);
    * images of the world-renowned J. Paul Getty Museum and Getty Villa;
    * a copy of California by former California State Librarian Kevin Starr;
    * Mariachi uniform from Plaza de la Raza in Los Angeles; and
    * ballet shoes from the San Diego Ballet.

This list represents only about 4% of the objects and items loaned or donated. A comprehensive website explaining the history and significance behind each item will be available soon from the California Arts Council.

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